EP24: How do we create things people want?
In this episode: three ways to validate your product idea.
How do you know what people want? After spending 24 hours in the mini-van with 4 kids, Justin is back from the Easter long-weekend and ready to update us on his progress on this week's project: "Marketing for Developers."
- You'd think that I would learn my lesson: in order to do these week-long sprints, plus record and edit this podcast, plus do my day job, I really can't have anything else on my plate. But, like an idiot, I scheduled this Season of the podcast while I was going to be away in Alberta on a 4 day road-trip.
- Not sure if I'm going to make the Thursday deadline, but I'm still hoping to make a serious dent in writing this book: Marketing for Developers.
Three ways to validate your product idea
1. Email 15 people in your niche and ask them if they'd pay for your product.
I emailed 17 SaaS owners that I know, and I said "I'm thinking about building this product: would you use this? Would you pay me for this?" And out of those 17, I got 11 people who said yes.
2. Use a landing page with an email sign-up form
People giving you their email address is one proxy for gauging interest. This is what Nathan Barry did with his first book:
There's intention there. When you say "Sign-up to hear more about this book." The assumption there is that you're signing up because you want to buy it.
3. Do a webinar
A third way to validate your idea comes from Brennan Dunn. He thinks that doing a live webinar is a great first step. It's way easier to do a webinar (and see if anyone's interested) than write a book, or create software.